Google RankBrain is an artificial intelligence system that helps Google interpret search queries and provide more relevant results. RankBrain is designed better to understand the intent behind a user’s query, making it easier for Google to provide relevant results. This helps improve the quality of search results for all users.
RankBrain has had a major impact on SEO performance. Google’s use of artificial intelligence to interpret user queries has made it more difficult for SEOs to game the system and achieve high rankings for their websites. However, RankBrain has also made it easier for Google to identify relevant content, making it easier for websites with good content to rank well.
There is a lot of information available on the internet about Google’s RankBrain algorithm. However, finding a clear and concise explanation of how the algorithm works can be difficult. A good place to start is the Google Webmaster Central Blog, which has a post that provides an overview of how RankBrain works. Additionally, Backlinko’s blog has an excellent article that details how the algorithm affects search results.